Reading gets personal with Popular items and Personalized ranking

link -> Reading gets personal with Popular items and Personalized ranking

(Cross-posted with the Official Google Blog)

Today, we're launching two changes to Google Reader to help you discover more interesting content faster. Just as the launch of Personalized Search improved search results based on your search history, these changes use your Reader Trends to improve your reading experience.

• Explore section - We're always trying to help you discover new stuff in Reader, and today we're introducing "Popular items" and "Recommended sources", two ways to find interesting content from all over the Internet. We use algorithms to find top-rising images, videos and pages from anywhere (not just your subscriptions), collect them in the new Popular items section and order them by what we think you'll like best. Now you don't have to be embarrassed about missing that hilarious video everyone is talking about — it should show up in your "Popular items" feed automatically. And to make it easier to find interesting feeds, we're moving recommendations into the new Explore section and giving it a new name — "Recommended sources." Like always, it uses your Reader Trends and Web History (if you're opted into Web History) to generate a list of feeds we think you might like.