You Have To Buy It Twice Before It’s Cheap

link -> You Have To Buy It Twice Before It’s Cheap

One of the most common sources of tension between product owners and developers is when product owners are surprised at how high an estimate for a story might be. Usually this tension is easy to resolve by reiterating that the product owners really have no concept of how much something should cost. However, there is one scenario I see over and over again: when a product owner protests the estimate of a story because it seems, to the PO, like it’s simply re-using an aspect of the system somewhere else.